http://mhs.se/?p=1792 Rebranding of Idler’s Appliances to Idler’s Home. New logo design, online and print ads, point-of-sale material (window/floor decals, price tags), web redesign, billboard, banners. Logo design was based off two main goals- to make consumers aware of their four departments (appliance, bedding, outdoor, kitchen/cabinetry design), and to appeal to a younger, more female demographic. Challenge was to update the logo while maintaining current customer base and “red Idler’s” look. After extensive revisions and polling, we arrived at this new logo- with four icons that can be used throughout all POS materials and departments.